Le marché c'est moi

Some people complain about "market cruelty", "wild capitalism" and such terms.

As aesthetic judgements, this sort of terms can't be described as objetively wrong, but when using them we shouldn't forget that every time we buy a cheaper good leaving the producer of a more expensive one without a gain, every time we "betray" the firm we worked in by moving to another which pays us better, and in sum every single time we choose an option necessarily leaving others, we become part of that very cruelty and wilderness we are complaining of.